Global Awareness Campaign for Federation of Beer
Project scope
Categories
Digital marketing Public relations Marketing strategy Social media marketingSkills
marketing strategies infographics marketing promotional materials social media contentFederation of Beer has been successfully brewing and distributing Star Trek themed ales in Europe and North America since 2010. With a recent shift towards supporting local brewers and suppliers, the company has pivoted its business practices to promote hyper-local brewing. Despite positive feedback from face-to-face interactions with consumers and Star Trek fans, there is a growing concern that many potential customers are unaware of Federation of Beer's story and its efforts to support local breweries. Additionally, with the expansion into 88 new countries in 2022, there is a significant opportunity to increase the global exposure of these award-winning craft brewers. The goal of this project is to develop a comprehensive global awareness campaign to enhance the visibility of Federation of Beer and its local brewery collaborations.
- Develop a detailed marketing strategy to increase global awareness of Federation of Beer.
- Create promotional materials (e.g., social media content, videos, infographics) that highlight the company's story and local brewery collaborations.
- Design a plan for engaging with international markets and potential consumers.
- Provide a report with recommendations for ongoing marketing efforts to sustain global awareness.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Partnerships for the goalsAbout the company
“Rail for All” Approach
At Integrated Travel, our goal is to promote transportation equity for all individuals. Through our Integrated Travel approach, we strive to offer accessible and affordable transportation options, irrespective of income or background. By fostering connections between communities and promoting sustainability, we aim to create a future where transportation is fair and inclusive for everyone in Alberta.
We have a special focus on serving underserved communities, including indigenous and rural areas. Our dedication to transportation equity extends to these communities as well.
Our “Rail for All” Approach:
We advocate for a practical and equitable approach to addressing transportation and environmental challenges in Alberta through the implementation of Rail for All. Our focus is on utilizing new technologies on existing rail infrastructure, with the goal of promoting sustainability and responsible transportation.
Rail for All refers to the use of sustainable and cost-effective transportation methods that benefit the communities they serve. In the context of regional rail, this means retrofitting rolling stock and locomotives on existing infrastructure to increase efficiency and reduce environmental impact.
While high-speed rail may be exciting and receive media attention, it is not always the most responsible mode of transportation or investment. The construction and maintenance of high-speed rail lines can be extremely expensive, and the economic impacts may not always align with the needs of the communities they serve.
On the other hand, implementing Rail for All through the retrofitting of existing infrastructure is a more cost-effective and responsible option. It still provides a fast mode of transportation that can bring significant benefits to communities and the environment.
Integrated Travel is a not-for-profit organization that advocates for the needs of rail passengers, prioritizing regional concerns over provincial and international boundaries. To drive change, Integrated Travel collaborates with infrastructure and transportation as well as community stakeholders and supporters. stakeholders to strengthen relationships and bring economic, environmental, and equity benefits to all citizens of Alberta. We advocate for regional inter-municipality transportation network that provides seamless, door-to-door connectivity to everyone in the region. We are not a policy organization - we are a collection of professionals who beleive in building prosperity with equality.
Integrated Travel is looking to reestablish safe, reliable, and sustainable passenger rail service in the province. The goal is to increase opportunities and contribute to the health and well-being of people across Alberta.
Integrated Travel believes that a comprehensive passenger rail network, seamlessly connected to other modes of transportation, will yield significant benefits for the region's economy, environment, and more importantly, transportation equity.
Since 2019, Integrated Travel has been actively engaging, educating, and energizing the public, elected officials, businesses, and local leaders. This is accomplished through outreach efforts, Train Treks, presentations for legislators and communities, advocacy work, soliciting support resolutions and letters, publicity initiatives, coalition building, and event planning.
Integrated Travel is a not-for-profit organization that advocates for the needs of rail passengers in Alberta. We prioritize regional concerns and collaborate with infrastructure, transportation, and community stakeholders to bring economic, environmental, and equity benefits to the region. Our goal is to reestablish safe, reliable, and sustainable passenger rail service in the province, contributing to the well-being of people across Alberta. We believe that a comprehensive passenger rail network, connected to other modes of transportation, will have significant positive impacts on the region's economy, environment, and transportation equity. Since 2019, we have actively engaged the public, elected officials, businesses, and local leaders through various initiatives to raise awareness and support for our cause.