Market Expansion Research / M&A Preparedness
Project scope
Categories
Market research Market expansion Product or service launchSkills
niche markets release of information (roi) medical records scanning communication medical records operations data collection researchRSRS is a 25 year old company in a niche market. We store, scan and manage mostly health records and have derived much of our revenue from release-of-information services (ie. providing copies of stored medical records to authorized requestors, for a fee). The issue is that it is not a business with recurring income. We also provide general scanning and storage (paper and data) services, although much of the paper storage is contracted out with a small margin left for us and with ongoing storage commitments that require future capital commitments.
We need to find new markets and/or new revenue opportunities. We need to have recurring and growing revenues. Currently our business is labour-intensive - disproportionally so as compared with our revenues, due to the fact that scanning medical records is a labour-saddling task, with little room for automation.
The opportunities that we can see are:
- expanding our scanning services to new and larger markets
- buying a building and doing our own storage
- finding recurring revenue opportunities emanating from the patients who get their records through us. This one is of interest. Health data is valuable today as is communication with consumers who have known health issues. While respecting privacy guidelines, how might this be leveraged further? We have some thoughts about this that we'd like to have vetted.
To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? Where is the best bang for the buck? What legal protocol will need to be considered?
We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. We need some seasoned thinking here.
About the company
RSRS is a Canadian leader in record storage and scanning services. Started in 1997, RSRS began offering retiring and relocating physicians across Canada a way to ensure that their patient files were being compliantly retained following a practice closure or relocation. Over the years RSRS gained its reputation for compliant records disposition and now offers businesses in every sector, solutions for storing, scanning and managing their document flow.
RSRS offers hosted document management, enabling businesses to securely access their documents anytime from anywhere in the world.
RSRS also recently entered the space of data analytics, enabling companies to more effectively and strategically market to potential customers more meaningfully and without wastage.