Market Research

Closed
FitFab
Toronto, Ontario, Canada
Darla C
Owner
3
Preferred learners
  • Ontario, Canada
  • Academic experience
Categories
Market research Competitive analysis
Skills
target market marketing competitive analysis research
Project scope
What is the main goal for this project?

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

  • Target market research
  • Industry size and market potential
  • Competitive landscape
  • Strategic positioning of our brand
  • Detailed competitive analysis

What tasks will learners need to complete to achieve the project goal?

As a new company, we are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. We would also like some insight into our competitors through a detailed competitive analysis.

About the company

FitFab is a fitness app currently under development. It is designed for everyone of all fitness levels and body types to tailor their workouts to their lifestyle. We are currently looking for a team of students to help us build a website for our future clients to use.