We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

• Target market research
• Industry size and market potential
• Competitive landscape
• Strategic positioning of our brand
• Detailed competitive analysis

As a new company, we are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. We would also like some insight into our competitors through a detailed competitive analysis.

Students will work closely with FitFab founder as project progresses to meet company goals. We will be available during certain times to provide office hours and answer any questions students may have.