Subscriber Data Analysis for Keys for Kids Ministries
Project scope
Categories
Data analysis Market research Sales strategy Marketing strategySkills
marketing public relations data analysisWe have already created a survey of subscribers to our Keys for Kids devotional books. More than 1,000 people have participated in that survey (we will provide you with an excel spreadsheet of that data).
From this analysis, we hope to not only improve our product and understanding but also gain insights that will improve our product and future resources. These insights will be directly related to the Keys for Kids devotional books.
Here are some of the topics we’d like students to explore throughout this project:
- We have quantitative and qualitative survey data to collate and evaluate.
- Identify trends and make recommendations for improving and/or expanding our resources.
- We would also like students to select responses that can help in public relations and marketing efforts.
We can be as hands-on or as hands-off as we need to be. We love to help students learn. We value their input.
About the company
We exist to ignite a passion for Christ in kids, teens, and families worldwide through print electronic devotionals for kids and teens, radio (network and program syndication), and new media technology (apps, etc). Keys for Kids will celebrate its 80th anniversary in 2022. Our devotional program (Keys for Kids) started in 1982. Following the publication of our first books, we created a short-feature radio program which continues today. Our organization used to be known as Children's Bible Hour. We changed our name to Keys for Kids Ministries to focus on what we do best, which is publishing and producing Keys for Kids devotionals. In 2019 we started Unlocked, a devotional for teenagers.