Social Media Campaign Creation

Closed
Project
Academic experience
40 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Communications Digital marketing Creative writing Social media marketing
Skills
maternal health canva (software) brand awareness obstetrics and gynaecology blog posts social media campaigns content creation social media content blogs social media
Details

I would love your help creating a new, engaging social media campaign for Womb & Wellness. As a solopreneur it can be difficult to find the time to do all of the things required to promote your business. I'm looking for student assistance to create, interactive and informative social media content. As a social enterprise focused on improving maternal health, I'm looking for content that aligns with Womb & Wellness's values.

Students would be expected to:

  • Review existing content and SWOT analysis and add additional insights
  • Create social media posts (in the form of a one-month content calendar planned out in detail)
  • Design content for social platforms such as Instagram, Facebook, and TikTok.
  • Create content such as blog posts, short videos, reels etc
  • Create blogs and accompanying social media posts

The goal of the campaign is to build brand awareness, gain followers and ultimately gain customers. Students can create content using Canva (preferred) on any software, but will need to ensure posts are the proper size for the intended social media platform and that captions adhere to character limits for the given platform.

If you're a storyteller, creative writer, content creator or have an interest in maternity care and wellness, I'd love to work with you.

Deliverables
No deliverables exist for this project.
Mentorship

I will meet regularly with students and provide the necessary background information, brand information and previously completed SWOT analysis.

About the company

Company
0 - 1 employees
Hospital, health, wellness & medical

Womb & Wellness is a maternity services marketplace that connects pregnant and postpartum people with vetted providers. Womb & Wellness was created to give people easy access to care providers they can trust, knowing they have experience and certifications for maternity and newborn care.