Project Goals:

• Conduct comprehensive research to identify existing wine club opportunities in Canada.
• Aggregate data on wine clubs, their offerings, and customer bases.
• Provide recommendations for Touchstone brands on participating in wine club programs.
• Identify top influencers in the beverage alcohol industry in Canada and detail engagement fees.

Orientation and Overview (4 hours)

• Introduction to the project's objectives and expectations.
• Background on the Canadian wine market and the significance of wine clubs.

Wine Club Research (20 hours)

• Conduct in-depth research to identify and profile existing wine clubs in Canada.
• Gather data on their membership models, offerings, customer demographics, and benefits.

Data Aggregation and Analysis (12 hours)

• Compile the gathered data into a structured report or database.
• Analyze the findings to identify trends and opportunities for Touchstone brands.

Recommendations for Participation (16 hours)

• Based on the research and analysis, provide strategic recommendations to Touchstone brands on which wine clubs to participate in.
• Suggest approaches to maximize the benefits of wine club collaborations.

Influencer Identification (12 hours)

• Research and identify influential figures in the Canadian beverage alcohol industry, including wine and other beverages.
• Categorize influencers based on their reach and relevance.

Engagement Fee Details (8 hours)

• Gather information on engagement fees and collaboration terms for the identified influencers.
• Create a list of potential influencers for collaboration.

Project Presentation and Reporting (4 hours)

• Prepare a comprehensive presentation outlining the research findings and recommendations.
• Detail the identified influencers and their fees for engagement.

Project Evaluation (4 hours)

• Reflect on the project's achievements and challenges.
• Assess the viability of wine club recommendations and influencer engagement opportunities.

Additional Considerations:

• Stress the importance of accuracy in data collection and analysis to make informed recommendations.
• Encourage critical thinking and creativity in identifying suitable wine club opportunities.
• Promote teamwork and collaboration with Touchstone brands for alignment on strategy.
• Emphasize the significance of cost-benefit analysis when considering influencer engagements.

The business will support the coop student by assigning a mentor, providing access to resources and training, fostering a collaborative environment, offering feedback and evaluations, and involving the student in real-world projects. They will have flexibility to explore creative solutions, maintain clear communication channels, and connect with industry professionals. The business will discuss the student's career goals and offer recognition for their contributions. This comprehensive support will ensure the student's success, skill development, and a positive learning experience.