Our company is looking to solidify our product identity and revamp the logo/website that we currently have. We are looking to better connect with our target audience by standing out and being memorable.

We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with new names for the main product of the company.

This will involve several different steps for the students, including:

• Logo and name proposals that reflect main product for use in healthcare industry
• Take pictures in multiple settings using the product.
• Re-model current box graphics for main product. Bullet points on box, what advantages/aspects product has.
• Upgrade shopify website. Add Phrases, change theme, add pictures and new popular healthcare/fitness products to online store
• Creating product trademark

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Name/logo for main product.
• High quality pictures for use on website and product box.
• Product box design.Bullet points on product, picture, within correct box measurements
• Website upgrades, product suggestions to add in healthcare
• Trademark product name

Bonus steps would include:

• Short Product Video

Final deliverables should include

• Product name/logo pertaining to healthcare industry
• New product box design within measurements
• Upgraded website

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Access to personnel, website analytics, sales and brand collateral, access to videos and any other product information
• Names of competitors to understand the market
• Work within the student's software expertise.