The objective of this project is to create a cohesive and compelling visual and aesthetic identity for AFTER9, a company looking to establish a strong brand presence. The current challenge is the lack of a unified visual identity that resonates with the target audience and reflects the brand's core values, mission, and vision.

This project will involve designing a comprehensive visual identity that includes elements such as logo design, color palette, typography, imagery, photography, and film style. The goal is to ensure consistency across all brand touchpoints, making the brand easily recognizable and memorable. The project will allow learners to apply their classroom knowledge in graphic design, marketing, and branding to a real-world scenario, enhancing their practical skills and understanding of brand development.

The deliverables for this project will include:

- A professionally designed logo that encapsulates the essence of AFTER9.

- A color palette that aligns with the brand's values and appeals to the target audience.

- A set of typography guidelines that ensure consistency in all written communications.

- A collection of imagery and photography styles that reflect the brand's aesthetic.

- A film style guide that outlines the visual approach for any video content.

- A photography style guide that outlines the visual approach for any lifestyle content.

-An influencer guide for any UGC content taken

These deliverables will collectively form the visual and aesthetic identity of AFTER9, providing a strong foundation for all future branding efforts.

• We provide weekly mentorship for the project at hand and gaining career experience in the future
• We will provide a detailed google sheet and video explaining the tasks at hand