UK Market Entry Strategy for Enabled Talent
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Project scope
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Market research Competitive analysis Market expansion Product or service launchSkills
market potential competitive analysis market entry strategy research artificial intelligenceEnabled Talent is an AI-powered employment platform bridging the gap between people with disabilities and inclusive job opportunities. With successful partnerships in North America, we are now exploring expansion into the UK—a country with progressive accessibility laws and a strong push for disability inclusion. This project will explore the market potential, ecosystem, and operational considerations for Enabled Talent’s UK launch.
Students will assist Enabled Talent by conducting research and creating a plan to enter the UK market. This includes:
Understanding the Market:
- Explore the size and features of the UK disability employment sector.
- Examine the unemployment gap between disabled and non-disabled individuals.
- Review current digital tools and accessible hiring practices in the UK.
Legal Framework:
- Study UK laws like the Equality Act 2010 and the Disability Confident program.
- Understand rules on accessibility and incentives for employers.
Mapping Key Players:
- Identify important groups such as employers, charities, universities, and government programs.
- Learn what motivates employers and what challenges they face in adopting inclusive practices.
Competitor Analysis:
- Review platforms and tools in the UK that support inclusive hiring.
- Pinpoint areas where Enabled Talent can offer something new.
Action Plan:
- Suggest a step-by-step strategy to enter the UK market.
- Recommend how to position the brand, connect with stakeholders, and test the approach.
- Highlight potential risks and factors for success.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
About the company
Enabled Talent is revolutionizing the employment landscape with its cutting-edge AI-driven platform, dedicated to bridging the gap between individuals with disabilities and inclusive job opportunities. We expertly match talent to roles by considering skills, accessibility needs, and personalized digital profiles, empowering employers, nonprofits, educational institutions, and governments to embrace fair hiring practices. Our unwavering commitment ensures that the future of work is not only inclusive and accessible but also empowering for all.
Backed by leading incubators and accelerator programs, Enabled Talent is strategically positioned to drive inclusivity across diverse industries, transforming workplaces into environments where everyone can thrive.
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