Mate Machine - Branding a New Global Dating App
Closed
North Vancouver, British Columbia, Canada
Project
Academic experience
50 hours per learner
Learner
Canada
Intermediate level
Project scope
Categories
Communications Marketing strategy MediaSkills
canva (software) instagram content marketing social media brandingPROJECT DESCRIPTION: Our goal is to raise the number of followers and email subscribers, and also to get to know the talented Intrapreneurs and continue working with them on part-time or full-time salary positions in the future.
KEY PROJECT ACTIVITIES
- Students will come up with 5 to 10 questions related to dating situations or a relationship subject. All questions should stick to a certain topic or subject and should not be scattered. Each set of questions and their related topic is going to be the subject of an Instagram live.
- Students will reach out to influencers on Instagram leaving voice for them and inviting them to have a Live on Instagram with Mate Machine.
- Students will host an Instagram live with those influencers that respond and will ask questions from them.
- Each student will host one Instagram live each week, and will also help on providing contents and templates for Instagram posts using the Canva platform for the remaining time.
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Social Media Marketers x5
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Completed Instagram Lives
- Completed Canva marketing materials
- Completed set of questions
No deliverables exist for this project.
-Virtual meetings with CEO (once a week)
-Virtual meetings with CMO (once a week)
-Additional mentorship virtual meetings will be available with an MBA graduate upon needs
About the company
Company
We are a global dating startup launching February 2022 and introducing our many new and innovative ideas to the world, including our unique secret crush search engine!