Our organization needs some branding and graphic design help! The goal of this project is to help create a unique and consistent brand identity that aligns with our mission and appeals to our target audience.

• Research the company's target audience, competitors, and industry to gain a deep understanding of the brand's positioning and messaging
• Develop a brand identity including color palette, typography, and imagery that aligns with the company's values and appeals to the target audience
• Create visual assets such as social media graphics, website design elements, and business cards that align with the brand identity
• Develop a brand style guide that outlines the guidelines and usage of the new brand identity, including guidelines for color usage, typography, imagery and other design elements
• Create marketing materials including digital brochures, flyers, posters, and other promotional items that align with the brand identity and support the company's marketing campaigns.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Students will work closely with Co-Founder, Gus Ayoub who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.