Madame Bombance is planning to open a boutique within the museum located in Mont-Saint-Hilaire. The project aims to conduct a comprehensive market study to understand the potential customer base and product preferences for the museum shop. The learners will apply their knowledge of market research techniques to gather data on consumer behavior and preferences. Additionally, the project will involve developing a commercialization strategy for the products, including barcode implementation and inventory management. This project provides an opportunity for learners to apply their classroom knowledge in marketing and business management to a real-world scenario, focusing on the retail and cultural sectors.

The project deliverables will include a detailed market research report outlining the findings and recommendations for product offerings in the museum shop. Additionally, a commercialization plan will be developed, detailing strategies for product marketing, barcode implementation, and inventory management. The team will also present their findings and strategies in a final presentation to Madame Bombance's management team.