Survey Creation for Market Research Study.

Closed
14729421 CANADA FOUNDATION
Waterloo, Ontario, Canada
SK
Founder
(1)
3
Preferred learners
  • Ontario, Canada
  • Academic experience
Categories
Communications Market research Public health
Skills
target audience market research communication
Project scope
What is the main goal for this project?

We are looking to develop a survey that can be used to generate accurate data, which can be used for gaining insights for a market research study for a corporation in the sports betting industry. Using communications best practices, we would like students to develop a questionnaire that will generate usable data for insights generation. We would also like for students to source options for us to conduct the survey within our target group.

What tasks will learners need to complete to achieve the project goal?

This questionnaire should consider:

  • Audience
  • Appropriate length
  • Question order
  • Bias considerations
  • Representative sample size
  • Value of data
  • Question type

The results of this survey should provide valuable insights that align with the purposes of the study to be conducted. Details of the study will be revealed later in the process.

About the company

Razr Research is a non-profit organization that aims to primarily focus on understanding the gambling industry and asses its impact on society around gambling addictions. We want to research, understand and spread awareness on gambling and other non-substance related addictions that impacts the world we live in.