Savi Finance, a fintech startup, is preparing for its upcoming product launch and requires a comprehensive email marketing campaign to effectively reach its target audience. The goal of this project is to create a series of engaging and informative marketing emails, along with accompanying visual assets, to generate interest and drive user sign-ups. The project will involve understanding the brand's voice, identifying key messaging points, and designing visually appealing email templates. This initiative will help Savi Finance build a strong initial user base and establish a solid foundation for future marketing efforts.

Key tasks include:

- Researching and defining the target audience.

- Crafting compelling email copy that aligns with Savi Finance's brand voice.

- Designing visually appealing email templates and graphics.

- Setting up and testing the email campaign using an email marketing platform.

- Analyzing and reporting on the campaign's performance.

The project will result in a complete email marketing campaign ready for deployment. Specific deliverables include:

- A detailed target audience profile.

- A series of 5-7 marketing emails with engaging copy.

- Custom-designed email templates and visual assets.

- A fully set-up and tested email campaign within an email marketing platform.

- A performance analysis report with recommendations for future campaigns.

• 1 on 1 Mentorship
• We will also help you with Career Advice
• A Marketing Budget!
• A Design Team to help refine any complex assets for your campaign!