Digital Marketing Strategy

Closed
Golak Inc.
Calgary, Alberta, Canada
Sana Khan
Founder & Chief Executive Officer
(6)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications
Skills
target market digital marketing blog posts community outreach email marketing social media
Project scope
What is the main goal for this project?

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • How should we promote our company?
  • What social media channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?
What tasks will learners need to complete to achieve the project goal?

Final deliverables may include a report, presentation, Digital Marketing Strategy, Blog Posts, Email Marketing Strategy, community outreach list and strategy.

Supported causes
Decent work and economic growth
About the company

Historically known as ‘kametis’ in Pakistan, ‘chit funds’ in India, ‘ekub’ in Ethiopia and ‘susus’ in Southern Africa, money circles (peer lending circles) have existed for centuries in almost every non-western culture in the world. Golak Inc is a mobile application that is bringing these offline peer lending circles to the digital age.