For the past 50 years, the New Brunswick Teachers’ Association has relied upon word-of-mouth with print, radio, and television advertising to advocate for the importance and value of a high quality, publicly-funded education system. In doing so, the association promotes and elevates the contribution of teachers in society. A social media strategy and digital marketing plan are required to adjust to a digital era. This project entails creating a vision and proposing a strategy for how a teacher organization can advocate in today’s digital era with using the latest techniques and platforms to engage and inform both its members and the general public. This work may involve reviewing existing policies and practices and recommending future considerations to achieve maximum impact given organizational capacity.