Product launch strategic planning
Project scope
Categories
Communications Digital marketing Social media marketingSkills
planning brand awareness marketing go-to-market strategy social media strategy digital marketing social media email marketingFurrySitter is getting ready to launch by Q1 2022. Hence, we would like to have student internships helping in our Go-to-market plan. Students who are looking for practical experience in Digital marketing and/ or Social media will be benefited from taking part in this project.
Objectives
We hope to achieve the following targets through our “Go-to-market” plan:
- Drive 100 pet parent leads through social media promotion
- Obtain 5 early adaptors
Deliverables
Students will have chances to work on:
- Email marketing
- Develop social media strategy (for Facebook, Instagram and Twitter) based on company visual, value and mission
- Content planning/ Prepare content calendar for pre-launch stage and early launch (3-month duration)
- Prepare social contents (text, visual, hashtag) that drive brand awareness and leads
Business or Marketing students with excellent writing and social media visual creation skills would be ideal for this project.
The working style is highly flexible at FurrySitter. You can reach out to us by email or via text with a swift response. However, to keep the project in good momentum and progress, we will work closely with you regularly including:
- Kick start call upon project confirmation for the project brief and brand introduction
- Project huddles twice per week
About the company
Finding a perfect pet-care professional is always hard for pet parents. They found that good pet-care professionals are always fully booked, but they hesitate to try new pet sitters with uncertain service quality. They find it hard to get immediate pet-care support when something comes up too.
Therefore, FurrySitter is developing a service to expand pet parents to more options and ease pet parents’ worries about pet-care service quality by combining traditional pet-care knowledge and technology. By affiliating with pet-care professionals in different districts, pet parents will access a wider group of pet-care professionals. At the same time, the application of technology and gadgets for more real-time updates can provide extra relief to pet parents.