General Marketer - Cannabis Industry

Closed
Mrkt360
Toronto, Ontario, Canada
Dawn Van Dam
Chief Operating Officer
(2)
3
Project
Academic experience or paid work
120 hours per learner
Learner
Canada
Advanced level

Project scope

Categories
Operations Digital marketing Talent recruitment Market expansion Sales strategy
Skills
marketing strategies environmental analysis cannabis process improvement employee engagement diversity and inclusion revenue stream sales prospecting go-to-market strategy quality assurance
Details

The primary focus for the student will be:

  • Strategy - Develop an implementation plan for entering a new market for various for an e-commerce, licensed producers and cultivators; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
  • Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.
  • Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion), and social media content.
  • Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
  • Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.
Deliverables

Our goal at the end of this experience is:

  • Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
  • Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance/customer satisfaction.
  • Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
  • Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.
  • Talent - For the student(s) to help us build and maintain a productive, diverse, and engaged team.

Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will plan to communicate with our virtual intern using these communication tools: Basecamp, Gmail

Student's primary contact: Margarete Otto, Senior Project Manager

Secondary contact: Alex Douramakos, Project Manager

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Marketing & advertising

We are a results oriented and digital marketing obsessed company with locations in Toronto, Mexico, and India.

WHO WE ARE
Mrkt360 is more than a digital agency we are a trusted partner and innovator. After helping start-up companies grow from their incubation period to public traded companies, generating millions of clients for our customers, and 100s of success stories, we like to think we are pretty good at what we do. We have physical offices in Toronto and Mexico, but service clients near, far, and all around the world.

WHAT WE DO
We offer full services in the digital marketing world- anything from SEM, SEO, SMM, and web design- we have you covered. Our team of experts will analyze your business and build results-oriented digital strategies and continually refine your campaigns for optimal outcomes. Regardless of industry, size, and years of business- we have a targeted solution for you.