Brain Gym® Canada is seeking a student or team to assist marketing the Brain Body Fitness Program.

This program of movement activities improves body awareness, balance and coordination. Participants learn to move with more ease and efficiency, safely and confidently in daily life situations. It draws on activities and exercises from the Brain Gym program as well as Movement Exploration, Rhythmic Movement Training, Constructive Rest and Ideokinesis, Qi Gong and other modalities.

Classes and workshops are conducted both in person and online. Participants get their bodies moving, release stress patterns, lengthen and strengthen muscles, wake up their brains, and…. maybe even laugh a little. Activities can be adapted for people with limited mobility.

The program has had enthusiastic response locally and since Covid-19 online internationally. We are looking to increase participation online and expand our teaching to venues such as community centres and senior residences.

Student activities will include:

• Strategy - Evaluating our current customer base and make recommendations for further market penetration; assessing our current outreach process and developing and implementing targeted prospecting; identifying new funding and grant opportunities and writing proposals; reviewing our prospect messaging, making improvement recommendations, and creating new outreach content.
• Market Research - Conducting customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identifying expansion opportunities; identifying key messaging for Brain Body Fitness.
• Strategic Social Media Marketing - Developing and implementing strategies for improving our online presence and increasing engagement; creating a content calendar; creating useable social media and blog posts.

Our goal at the end of this experience is:

• Strategy - For the student(s) to help us expand our customer base; develop and implement targeted prospecting; help us secure new partnerships and funding; review our prospect messaging, make improvement recommendations, and create new outreach content.
• Market Research - For the student(s) to help find the best market segment, sponsors and venues for our program.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our program through compelling content.

Other duties the student may complete could include:

• Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email

Primary contact: Dana Luebke, Instructor