Marketing Project

Closed
The Teacher App
Montreal, Quebec, Canada
Amanda Tanner
Executive Director
(44)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Videography Communications Digital marketing Social media marketing Website development
Skills
creative design infographics marketing accountability communication mental health research community mental health services
Project scope
What is the main goal for this project?

The Teacher App aims to create a virtual one-stop-hub for all teachers and their needs. We want teachers to access the mental health services and resources they need at any given time so that they feel supported enough to be there for their students.

Right now, our marketing team is working on 2 goals which you would try to work toward during your project: 1) engaging potential investors, and 2) creating a community. You will check-in periodically with the CEO for accountability and receive support from them and their advisors, along with directors of our External Communications team and Marketing team.

What tasks will learners need to complete to achieve the project goal?

We envision this project to include but not be limited to:

  • Running a podcast interviewing teachers, principals, education workers, students, on their experiences in the classrooms of Canada today.
  • Working with our marketing team on creating and designing infographics and content based on research to reach teachers and students while working with mental health professionals. This would be content for our Instagram, Facebook, and LinkedIn platforms.

Final deliverables for each podcast episode should include:

  • A basic interview script
  • Editing final product of podcast
  • Creating visual content to publish to promote podcast

Final deliverables for infographics should include:

  • Content that is concise and shareable (& professionally advised)
  • Creative designs
About the company

Prioritizing Mental Health Education. We are designing a tool that aims to connect teachers across Canada with the support they need to build resiliency within themselves and their students. The Teacher App serves to curate a hub for Canadian teachers where they can feel anchored in order to best support their students in their education. This will serve as a tool that offers teachers access to crucial resources, professional mental health services, and connection with other teachers and classrooms across Canada. Teachers deserve accessible, affordable, and appropriate support for their needs both inside and outside the classroom. What is currently available today is not sufficient for our teachers to thrive in their workplace, let alone our students.