Virtual Internship Opportunity: Social Media & Public Relations for Youth Sports

Project scope
Categories
Communications Marketing strategySkills
press releases communication content development blog posts marketing social media marketing public relations email marketing social media auditingUnited States Youth Volleyball League (USYVL) is able to offer a virtual internship opportunity for 1 marketing student.
The primary focus for the student will be:
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channels; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Public Relations - For the student to help us effectively communicate our brand's story and mission to a broad audience.
- Strategic Social Media Marketing - For the student to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Content development, including social posts, blog posts, and website copy.
- Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Excel.
- Create promotional and written materials.
- Create marketing content including design and copy.
- Manage USYVL social media presence on Twitter, Facebook, Instagram, etc.
We will plan to communicate with our virtual intern using these communication tools:
- Outlook
- Riipen messaging
Primary contact: Veronica Sanchez, Director of Programs
About the company
The United States Youth Volleyball League provides every child between the ages of 7 and 15 a chance to learn and play volleyball in a fun, safe, and supervised environment.
One of the main tenets of the program is to encourage children to do the best with their abilities. With an emphasis on positive reinforcement, the program seeks to build confidence and self-esteem in each child.
The USYVL, a co-ed league, is divided into four divisions: ages 7-8, 9-10, 11-12 and 13-15. A player may be moved up one division to accommodate his/her instructional needs. Programs operate twice per week with practice days during the week and games held on the weekends, usually Saturdays.