Comprehensive Business Strategy Development for Qualaces Inc.

Open
Qualaces Inc
Calgary, Alberta, Canada
AP
Founder and CEO
(1)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Product management Market research Project management Competitive analysis Market expansion
Skills
gap analysis competitive analysis revenue stream market analysis business planning strategic planning business strategies value propositions market research
Project scope
What is the main goal for this project?

Qualaces Inc., a burgeoning company in the tech industry, seeks to refine its strategic direction to ensure sustainable growth and market competitiveness. The project aims to develop a comprehensive business plan that outlines the company's vision, mission, and strategic objectives. Additionally, the team will create a Lean Canvas to succinctly capture the business model and identify key components such as value propositions, customer segments, and revenue streams. A thorough Gap Analysis will be conducted to identify discrepancies between the current state and desired future state, highlighting areas for improvement. Finally, the project will involve conducting market research to gather insights on industry trends, customer needs, and competitive landscape. This project will provide learners with an opportunity to apply their classroom knowledge in business strategy, market analysis, and strategic planning to a real-world scenario.

What tasks will learners need to complete to achieve the project goal?

The project will result in the following deliverables:


- A detailed business plan outlining Qualaces Inc.'s strategic direction, including vision, mission, and objectives.


- A Lean Canvas model summarizing the business model and key components.


- A Gap Analysis report identifying areas for improvement and strategic recommendations.


- A comprehensive market research report detailing industry trends, customer insights, and competitive analysis.



These deliverables will collectively provide Qualaces Inc. with a robust strategic framework to guide its future growth and development.

About the company

Qualaces is an IT consulting firm located in Calgary, focusing on software testing and other IT consulting services. We support our clients in developing and testing products, empowering them to thrive in their business endeavors.