Digital Marketing

Closed
Main contact
TERRAific
Markham, Ontario, Canada
People Director
(5)
3
Portals
(1)
Project
Academic experience or paid work
60 hours of work total
Learner
Ontario, Canada
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
target market permaculture resilience marketing strategies marketing search engine optimization social media ecosystem science brochures
Details

At TERRAific, we are dedicated to making a positive impact on our planet and fostering resilient communities. Since our inception, we have been actively involved in establishing, designing, and supporting institutions with the common goal of promoting the conservation of the natural environment.


Our mission is to reduce and prevent pollution and waste, preserve ecosystems, and protect biodiversity for generations to come. We are equally passionate about supporting sustainable food production practices, including organic, local, and permaculture methods.


We have developed a set of marketing strategies, but it has been challenging to implement them.


We would like to collaborate with students to review and post content promoting our organization.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, events and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.


Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our events and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.
Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Life on land

About the company

Company
Markham, Ontario, Canada
2 - 10 employees
Agriculture, Environment, It & computing

At TERRAific, we are dedicated to making a positive impact on our planet and fostering resilient communities. Since our inception, we have been actively involved in establishing, designing, and supporting institutions with the common goal of promoting the conservation of the natural environment.

Our mission is to reduce and prevent pollution and waste, preserve ecosystems, and protect biodiversity for generations to come. We are equally passionate about supporting sustainable food production practices, including organic, local, and permaculture methods.