Digital Marketing

Closed
TERRAific
Markham, Ontario, Canada
TH
People Director
(5)
3
Preferred learners
  • Ontario, Canada
  • Academic experience or paid work
Categories
Digital marketing Marketing strategy Social media marketing
Skills
target market permaculture resilience marketing strategies marketing search engine optimization social media ecosystem science brochures
Project scope
What is the main goal for this project?

At TERRAific, we are dedicated to making a positive impact on our planet and fostering resilient communities. Since our inception, we have been actively involved in establishing, designing, and supporting institutions with the common goal of promoting the conservation of the natural environment.


Our mission is to reduce and prevent pollution and waste, preserve ecosystems, and protect biodiversity for generations to come. We are equally passionate about supporting sustainable food production practices, including organic, local, and permaculture methods.


We have developed a set of marketing strategies, but it has been challenging to implement them.


We would like to collaborate with students to review and post content promoting our organization.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, events and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.


Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
Supported causes
Life on land
About the company

At TERRAific, we are dedicated to making a positive impact on our planet and fostering resilient communities. Since our inception, we have been actively involved in establishing, designing, and supporting institutions with the common goal of promoting the conservation of the natural environment.

Our mission is to reduce and prevent pollution and waste, preserve ecosystems, and protect biodiversity for generations to come. We are equally passionate about supporting sustainable food production practices, including organic, local, and permaculture methods.