BoardSpace Branding Revamp
Project scope
Categories
Graphic design Branding & style guides Marketing strategySkills
color palette target audience logo design graphic design marketing brand strategy marketing materials project management software branding brand identityBoardSpace, a company specializing in board management software, seeks to update its branding to better reflect a modern and innovative approach. The current branding, including the logo, colours, and fonts, needs updatingto reflect current design trends.
The goal of this project is to create a fresh, cohesive, and visually appealing brand identity that resonates with current and potential clients. This project will allow learners to apply their knowledge of graphic design, marketing, and brand strategy to a real-world scenario, enhancing their skills in these areas.
The project will involve researching current branding trends, understanding BoardSpace's target audience, and developing a comprehensive branding package.
The deliverables for this project include:
- A new logo design that aligns with BoardSpace's brand values and vision.
- A color palette that complements the new logo and enhances the overall brand identity.
- A selection of fonts that are consistent with the new branding and suitable for various applications.
- A branding guideline document that outlines the proper usage of the logo, colors, and fonts.
These deliverables will provide BoardSpace with a refreshed and cohesive brand identity, ready for implementation across all marketing materials and platforms.
- Kickoff meeting with CEO
- Ongoing supervision and mentorship by CEO
- Weekly meetings
- Access to BoardSpace application
- Added to the company Slack channel - questions answers same day.
About the company
BoardSpace is an online portal for the volunteer directors and administrators of condos, HOAs, non-profits and charities. BoardSpace overcomes the daunting task of looking after hundreds of documents, attending lots of meetings, preparing agendas, approving minutes and keeping on top of to-lists by providing boards with the tools to get their work done more efficiently and in less time.
Pat Crosscombe founded BoardSpace due to her experience on a condo board. BoardSpace is on a mission to organize the boards of directors of the world and was built by a team that understands the needs of condo and non-profit boards.