Our company is looking to reach a new target market by our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience.

This will involve several different steps for the students, including:

• Identify key contacts
• Write and plan what our message is
• Create a guide to help us find new clients

Bonus steps in the process would also include:

• Building a script for our sales team to use

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Identifying new potential accounts that align with our current customer base.
• Compiling relevant market information.
• Building a customizable outreach script.
• Creating a simple tracking framework, including metrics, for measuring outreach success.

Bonus steps would include:

• Custom material for us to use later on

Final deliverables should include

• The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations to increase sales conversions.