Product Launch Strategy
Project scope
Categories
Market research Product or service launchSkills
market size go-to-market strategy packaging and labeling new product development commercializationWe want to expand our product offering with a new line: <describe the new product being offered>. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:
1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?
2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
The final deliverables should take the form of:
- A final report
- A 30-minute presentation to the board and staff
Students will connect directly with the employer for mentorship.
About the company
Youth In Politics is a registered non-for-profit student organization, with the goal of informing youth about politics and current events through journalism, podcasts, and interviews with political figures. Our roster of guests includes; Mary Simons, Kim Campbell, Andrea Horwath, Erin O’Toole, Amarjeet Sohi, etc. Youth In Politics started as a way to encourage youth to be involved in politics and find social gratification from being involved. Our end goal is to play an important role in increasing youth votership every election. We have writers and members from all over the world, with most based in Canada. Our organization has been profiled by CBC News, CP24, etc. Youth In Politics has also been recognized by the UN world food program, for our efforts when it came to covering the Yemen crisis.