Marketing Research & Strategy
Project scope
Categories
Market research Digital marketing Copy writing Marketing strategy Social media marketingSkills
target market digital marketing marketing strategies marketing research market research social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- What is our competitiveness within the industry?
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- Meeting with us to find out more about our business
- Conduct market research and analysis
- Provide a market strategy
- Provide revision suggestion to our current business model and services
Students will work closely with the primary project manager who is supervising and available for questions. A guideline and template for a market analysis report will be provided. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
Golden Key Education specializes in providing worry free one-on-one tutoring as well as tutoring in online classes for students in the Greater Vancouver area. With a student-centered philosophy, our team of tutors apply the “one education consultant for every student, one tutoring plan for every student” mode of tutoring.