PR Opportunities Research Project
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The goal of this project is to research PR opportunities, develop the angle for pitching to writers, and to reach out to various media outlets for press for The Roasters Pack.
At the end of this project, The Roasters pack should have had many press articles written about their coffee subscription, helping the company get the word out about their new products as well as some SEO back links.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- An understanding of the company's mission, goals, and products.
- Research of potential PR opportunities and media outlets.
- Development of an angle for pitching to writers.
- Reaching out to various media outlets for press.
- A written report of the research and findings.
- What is the main goal for this project?
-
The goal of this project is to research PR opportunities, develop the angle for pitching to writers, and to reach out to various media outlets for press for The Roasters Pack.
At the end of this project, The Roasters pack should have had many press articles written about their coffee subscription, helping the company get the word out about their new products as well as some SEO back links.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- An understanding of the company's mission, goals, and products.
- Research of potential PR opportunities and media outlets.
- Development of an angle for pitching to writers.
- Reaching out to various media outlets for press.
- A written report of the research and findings.
About the company
- https://theroasterspack.com
- 2 - 10 employees
- Food & beverage
The Roasters Pack is the best way to get your cup of coffee. Every month we'll send thousands of Canadians three different coffees from different talented Canadian craft roasters. We bring the best specialty coffee shop experience to your home.
We also run Leaderboard Coffee (an international coffee game), Matchmaker Coffee (a personalized coffee subscription), This Coffee Co. (our small-batch roastery), and a B2B cafe supplies distribution company.
Portals
