Madame Bombance is seeking innovative strategies to enhance the promotion and marketing of a local museum. The goal is to increase visitor engagement and attendance through creative marketing initiatives. The project involves analyzing current marketing efforts, identifying gaps, and proposing new strategies that leverage digital and traditional marketing channels. Learners will apply their classroom knowledge of marketing principles, consumer behavior, and digital media to develop a comprehensive marketing plan. The project will focus on creating a cohesive brand message that resonates with diverse audiences and utilizes social media, email campaigns, and partnerships with local businesses to boost the museum's visibility. The team will also explore cost-effective promotional tactics that align with the museum's budget constraints.

The deliverables for this project include a detailed marketing strategy report outlining proposed initiatives, a presentation summarizing key findings and recommendations, and a digital marketing campaign plan. Additionally, the team will provide a timeline for implementation and metrics for evaluating the success of the proposed strategies. These deliverables will equip Madame Bombance with actionable insights to enhance the museum's promotional efforts.