WHITE PAPER ON CYBER SECURITY BEHAVIOURAL BIOMETRICS
Project scope
Categories
Communications Product or service launch Marketing strategySkills
cyber security customer data management corporate data management managed services selling techniques software as a service (saas)BACKGROUND:
F8th Inc. is a cyber security company. Our product is a Behaviour based Biometric Analysis SaaS tool. We sell this to systems integrators, existing cyber security managed service providers and other IT intermediary companies who work directly with clients such as Facebook, Lyft, Etsy, Scotiabank, Meridian Credit Union, the Canadian Revenue Agency.
We have two kinds of ultimate clients:
(1) Consumer companies who require their users / customers to log-in and who hold sensitive customer data e.g. banks, online stores, government services
(2) Corporate companies who want to manage their employee computer/data user and keep their corporate data safe e.g. almost any company, although our target clients are larger corporations and governmental agencies.
It is standard in the technology industry for companies such as ours to offer white papers to our prospective customers telling them about our company and services. These white papers are intended to be 70% educational & 30% selling. The readers of these white papers will be technology and cyber security savvy, therefore they will expect a high level of detail and substance in the white papers.
HOW IT WILL WORK:
1/ We will provide you with an outline / table of contents of the white paper
2/ We will provide you with a spreadsheet file of +300 statements about our company and service tagged by category.
3/ For every section of the outline, you will need to extract core messages in the relevant statements from the spreadsheet and use these core messages to create a fluid, coherent and comprehensive write up of the topic. This is where we look forward to seeing your skill and inspiration as a writer.
4/ We will also provide sources of information for you to use as reference.
5/ For each of the points in the outline, we are expecting 2-5 sentences.
REFERENCE DOCUMENTS WILL BE PROVIDED
This project will be supervised by the CMO of F8th Inc. who has +25years of fullstack marketing experience with companies such as Apple, Microsoft, RBC, PayPal, Viagra, Air Canada etc.
About the company
F8th’s mission is to provide solutions to organizations against the latest cyber threats, enforce user privacy and corporate data security, and mitigate the massive damages and losses caused by data breaches.
F8th’s behavioural biometric analysis (BBA) works by analyzing mouse, keyboard and touchscreen movements to discern the unique identity of the user. Unlike conventional two-step authentication systems, F8th uses artificial intelligence, machine learning and deep learning to analyze 100s of these inputs in real time to identify an authorized user vs a fraudster. Moreover, F8th passively protects the customer and corporate data by continuously authenticating users through their human behaviors. Unlike every other tracker, F8th uses data that websites need to provide services, hence it is not impacted by browser tracker blockers, and is completely compliant with the new data privacy regulations.