Engaging Our Community Through SEO Strategy

Closed
Ora-3D Inc.
Montreal, Quebec, Canada
Shlesha Van
CEO
(14)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Lead generation Search engine optimization Marketing strategy
Skills
target audience keyword research link building search engine optimization web development
Project scope
What is the main goal for this project?

The objective of this project is to expand and engage our community by broadening our reach to our target audience. We will develop an SEO strategy to achieve this. This will involve several different steps for the students, including:


- Researching our current SEO strategy and identifying areas for improvement.


- Researching our target audience and understanding their needs and preferences.


- Analyzing our website and identifying areas for improvement.


- Developing a comprehensive SEO strategy that includes keyword research, content optimization, link building, and other tactics.


- Implementing the SEO strategy and tracking the results.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of our current SEO strategy and areas for improvement.


- Understanding of our target audience and their needs and preferences.


- Identification of areas for improvement on our website.


- Development of a comprehensive SEO strategy that includes keyword research, content optimization, link building, and other tactics.


- Implementation of the SEO strategy and tracking the results.


How will you support learners in completing the project?
  • Project introduction plan
  • Opportunity to build your network
  • Learning Resource Links
  • Access to Slack, Onedrive and Past Documents
  • Multiple Weekly Touchpoints and Guidance

If it makes sense, then other resources can be seeked.

Supported causes
Good health and well-being
About the company
  • https://www.ora-3d.com
  • 2 - 10 employees
  • Technology, Hospital, health, wellness & medical, Consumer goods & services

Ora-3D Health Inc. is creating assistive dental care devices for adults with special needs. We’ve developed our first autonomous brushing solution that functions with a simple bite and glide motion. Its unique structure encapsulates the teeth accessing six times more surface area and simulates dentist recommended brushing technique – allowing a deeper and more effective clean with minimal manual dexterity. Our product is designed to support adults with special needs ranging from arthritis, multiple sclerosis and those with limited mobility. Especially in nursing homes, where frontline workers are strained by labor from resistance to oral care, Ora-3D's assistive brushing induces autonomy, saves time and improves quality of life for both the frontline staff and the residents.