Industry travel surveys have indicated that many people are more comfortable with travel closer to home, as a result of Covid-19. Rural areas and smaller towns with less density were more favourable. This puts our business in a desirable position.

Even though we are in a four-season resort area, many businesses struggle with the off seasons (spring and fall) and mid-week bookings. All of this information has provided us with the opportunity to diversify our product offering to mid-week, multi-day getaways in these off seasons that are either culinary or health/wellness themed. We have a rough draft business plan, identified our target markets and have venues in mind that will provide unique getaways that cannot be easily found online, because they are carefully crafted with local businesses.

As innovation consultants, you can help us conduct an in-depth needs and market analysis, review our draft plan and sample itinerary, review digital marketing strategy, propose alternatives and finally present a full business plan that meets our goals and objective to launch in Spring 2021.