Digital Marketing and Social Media Management
Project scope
Categories
Videography Communications Digital marketing Creative writing Social media marketingSkills
content creation communication newsletters marketing community outreach promotional materials social media planning communication strategies social media campaigns digital marketingWe would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
Program Overview:
Volunteer Services is a central resource to the entire organization, responsible for the recruitment, retention and recognition of over 1000 volunteers who dedicate over 20,000 hours each year. The Volunteer Service department recruits, processes registration, organizes retaining volunteers and students to serve more than 20 programs within WoodGreen in a large variety of roles.
Ultimately, you will be assisting with the design and implementation of existing social media plan, marketing and communication strategy, and community outreach activities to service providers.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Here are some of the tasks you would be performing:
- Contribute to development of the Communication and Marketing Strategy
- Write blog articles, newsletters/sequences and other content pieces on assigned topics
- Support in organizing social media campaigns for the department through Volunteer Services social media outlets and digital platforms
- Assist in developing email marketing campaigns and other social media communications, Volunteer Services quarterly newsletter and promotional materials (graphics, flyers, posters, etc.).
- Assist in generating monthly reports on marketing statistics and trends
- Assist in maintaining Volunteer Services content calendar of events, workshops, stories and other occasions
Students will work closely with the the volunteer coordinator who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
WoodGreen is one of the largest social service agencies in Toronto, delivering integrated programs from physical, mental health and disability services to affordable housing and pathways to employment. For 85 years, we have worked with communities to improve health and wellbeing for seniors, single mothers, newcomers and youth, creating new opportunities to thrive.