Concordia University
Concordia University
Log in Sign up

Marketing Plan

Closed
INTOCHARGE
INTOCHARGE
Toronto, Ontario, Canada
Nasim Naderi
Nasim Naderi
Employer
(1)
3
Project
Academic experience
20 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Marketing analytics
Skills
email marketing social marketing
Details

Our company offers products and services related to EV charging stations, solar, and sustainability. We hope to revamp our marketing strategy to attract more customers.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our current marketing goals and strategies.
  • Researching how customers perceive our brand and marketing.
  • Recommending new channels we should use for promotion.
  • Identifying an appropriate budget for advertising.

Bonus steps in the process would also include:

  • Recommending updates to our messaging that can better explain our value proposition.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our marketing goals and strategies
  • Understanding of customer perceptions of our brand
  • Recommendations for new promotion channels
  • Identification of an advertising budget

Bonus steps would include:

  • Updating our messaging

Final deliverables should include

  • A final report.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current marketing strategies and marketing plan
  • Input on choices, problems or anything else the students might encounter.
Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Sustainable cities and communities

About the company

Company
https://intocharge.com
Toronto, Ontario, Canada
2 - 10 employees
Construction, engineering & trades, Environment
Representation
Minority-Owned Women-Owned Small Business Family-Owned Sustainable/green
+ 2

At INTOCHARGE, we position ourselves as a comprehensive hub for sustainable solutions, offering an all-inclusive range of services and products tailored to EV charging, battery, and solar needs. As a licensed electrical consultant, we specialize in providing expert consultation for various electrical projects, with a particular focus on battery, solar and EV charging infrastructure. Our expertise extends to guiding clients through the complexities of selecting and installing the right battery, solar and EV charging solutions for their unique needs. In addition to consultation, our role as an electrical contractor enables us to deliver end-to-end installation services. We ensure a seamless integration of battery, solar and EV charging stations into our clients’ electrical systems, adhering to the highest safety and quality standards. Our team of skilled professionals manages every aspect of the installation process, from initial site assessment to final testing and commissioning.
Furthermore, as electric vehicle supply equipment providers, we offer a diverse range of charging solutions. Our products are designed to cater to various requirements, whether for residential, commercial, or public use. They are characterized by their robustness, user-friendly interfaces, and adaptability to different EV models.
Our unique blend of consultation, installation services, and product offerings makes INTOCHARGE a one-stop destination for all solar, battery, and EV charging needs, ensuring a comprehensive, hassle-free experience for EV and home owners.