Business Plan for KanKan Spice
Project scope
Categories
Product management Market research Operations Competitive analysis Market expansionSkills
marketing strategies target market growth strategies sales forecasting business planning financial forecasting operations researchThe main goal for the project is to create a comprehensive business plan for KanKan Spice that will enable the company to apply for grants and financing to scale up the business. The business plan should outline the company's mission, products, target market, financial projections, and growth strategy.
- Research and analysis of the spice market, including competitors and consumer trends.
- Financial projections for the next 3-5 years, including sales forecasts, income projections, and expense budgets.
- Development of a marketing strategy to reach the target market of African immigrants and other potential customers.
- Creation of an operations plan outlining the production and distribution process for KanKan Spice.
- Identification of potential grants and financing options available for small businesses, along with the application requirements.
- Compilation of all research, analysis, and plans into a comprehensive business plan document.
Final deliverables:
- A complete business plan document for KanKan Spice, including all research, analysis, and plans.
- A presentation summarizing the key points of the business plan and outlining the company's growth strategy.
Mission, vision, and value statements are available as well as branding and packaging. There're posted on my website. https://kankanspice.com/
About the company
Hello buyers, my name is Christiane Youmbi, and I am the founder of Kankan Ltd.
Today, I am delighted to introduce you to KanKan Spice. It is a secret blend of the world-famous Penja peppercorn and spices from the African rainforest, inspired by my grandma’s recipe in Cameroon.
When I created it in 2020, my goal was to encapsulate Africa in a bottle. While supermarkets offer spice blends from all over the world, there's a noticeable absence of African flavors.
Why should you care? Simply because there is a growing population of African immigrants. Did you know that each year over 300,000 immigrants from Africa decide to call Canada home? In particular, nearly 80,000 people from West and Central Africa settle down in the Greater Toronto Area.
Moving to a new country is not an easy experience. You have to adjust to a new culture, and one of the challenges newcomers face is homesickness. One way to prevent that is to eat food from your country of origin. Unfortunately, there are not many African restaurants around, or they are too expensive.
The solution? Cooking at home!!! But what happens if you are not a good cook or lack time? With KanKan Spices, all you have to do is sprinkle a little bit of Africa on fish, meat, or veggies to feel like you are back home, just like when your mother was cooking for you.
KanKan Spices are available in mild and medium-hot levels, and they come in various packaging options: jars of 5.3 oz, packages of 3 jars, or bags of any size you may need.
I am a trained Food Technology engineer with more than 10 years of experience in the food industry as a quality control manager for large corporations in Germany and Canada.
I pride myself on supplying a product that is traceable and consistent in quality Thank you so much for your attention.