Website Testing
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to gain a renewed understanding of the features and design that our target market would prefer on our website. We would like to collaborate with students to determine user preferences through A / B testing.
This will involve several different steps for the students, including:
- Conducting background research on our products and our target market.
- Identification of modifiable features that could increase user activities on our website.
- Preparing different versions of web pages for A / B testing.
- Conducting tests with users and measuring which versions of web pages have higher conversions.
- Recommending website changes based on test results.
Bonus steps in the process would also include:
- Implementing the recommended changes to our website.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and customers
- Understanding of factors that impact website conversion rate
- Recommendations for future website improvements
Bonus steps would include:
- Improving our website based on test results
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to gain a renewed understanding of the features and design that our target market would prefer on our website. We would like to collaborate with students to determine user preferences through A / B testing.
This will involve several different steps for the students, including:
- Conducting background research on our products and our target market.
- Identification of modifiable features that could increase user activities on our website.
- Preparing different versions of web pages for A / B testing.
- Conducting tests with users and measuring which versions of web pages have higher conversions.
- Recommending website changes based on test results.
Bonus steps in the process would also include:
- Implementing the recommended changes to our website.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and customers
- Understanding of factors that impact website conversion rate
- Recommendations for future website improvements
Bonus steps would include:
- Improving our website based on test results
Final deliverables should include
- A final report.
- A 10-minute presentation.
About the company
- https://acrylicrobotics.ca/
- 2 - 10 employees
- Manufacturing, Technology, Arts
Acrylic is a pre-seed art-tech startup and robotics company designing a new way to digitize the consumer art industry and manufacture fine art at scale. We’re driven by our goal of making art accessible for all and empowering artists to keep creating, and we’re currently developing the technical infrastructure required to collect, analyze and transform painting data and create painted reproductions through robotic automation. We offer artists a comprehensive sales management, manufacturing and fulfillment service that allows them to focus on creating new designs.
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