Challenge Outline: How can universities recruit more international students from developing markets?

Key aims/objectives: Depending on your strengths and experience, work on a market report for one or more of the following markets (Indonesia, Thailand, Brazil, and Colombia): • Give a clear picture of the current economic situation and forecast for middle- and upper-class growth. • Compile data on population and education enrolment statistics (from primary school, including private schools, up to postgraduate level) across the country (with statistic by key regions and cities). • Find best practice examples of effective marketing and advertising strategies on social media channels aimed at students (from the target market) aged 15-21 years old. • Compile data on international student enrolments (from the target market) in a designated list of countries.

Initial Meet & Greet

Midway Meetup

Final debrief