Our organization is able to offer a virtual internship opportunity for 1 or more students. (The project could be fulfilled by a team of up to 3).

The primary focus for the students will be: The student team will assist in the launch to market of Carpe Diem’s online Mortgage and Home Ownership Primer course and the introduction of our Rent to OwnTM program for home ownership.

The student team will have a primary area of focus: Develop and manage the on and off-line channels for promoting public awareness of the Rent to OwnTM program and the opportunity it provides for affordable home ownership in Canada’s expensive major metropolitan markets. We will offer a series of webinars that introduce both the course and the Live to OwnTM program to campus groups initially, and expand public interest from there beyond campus boundaries and into the surrounding real estate market catchment area.

Our distribution strategy starts with a focus on university campus’ and access to our target clientele – highly educated and career oriented adults who will find that home ownership may actually be closer to reality for them than they may have thought. The plan is to offer our online course to students, and to introduce the Live to OwnTM program to them and their families, as well as to employers. Student reps on each campus will collaborate to coordinate the social media and other promotional efforts to gain attention to the program, and then hold a series of webinars that introduce both the online mortgage course and Live to OwnTM . Successful execution of the distribution plan is intended to generate both part-time and full-time positions with our company, serving demand in the urban real estate catchment area of each campus.

The candidate(s) would have to have a good fundamental grasp of financing, and specifically of mortgages and real estate. Our company founder is Pat Frewer, who can be reached to discuss this proposal at 604-618-3116 and pfrewer@carpediemsuites.com.

Our goal at the end of this experience is: We will be ready to show funders the steps taken to launch the Rent to OwnTM program and the financial literacy online course, the budgets for our ongoing development and operations, and the team we have identified and/or assembled to execute the plan.

Other duties the students may complete could include: In keeping with the above the student team will cover these duties:

• Become familiar with Carpe Diem’s brand DNA – our target clientele, our Mission, Vision, and Values, our concept for inter-generational housing environments with intentional community, and our vision for the Rent to OwnTM program and the online financial literacy course;

• Create and curate new content;

• Investigate candidates and sources for graphics, photography, and video, and estimate the budget for same;

• Research and recommend the communication channels that Carpe Diem will use to optimize its integrated advertising, promotion, and public relations, including paid channels - and estimate the budget for same. Target audiences include B-to-B and B-to-C;

• Design and manage the social media campaign for generating inbound marketing signups and referrals, and ensuring privacy and other regulatory compliance.

We will plan to communicate with our virtual intern team using these communication tools: We plan to use, in this order of importance and regularity:

• Daily or weekly team video calls

• Group and individual email, as appropriate and efficient

• Team document creation, editing, storage, and access – using Riipen, Google Docs, or Microsoft Teams

Student's primary contact: Pat Frewer, company founder and president

Secondary contact: Leah Albrecht, Pat’s Executive Assistant