Afrifursa Fintech Summit Marketing Project

Closed
Afrifursa
Toronto, Ontario, Canada
Tapfuma Musewe
Founder
(10)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Market research Lead generation Sales strategy Marketing analytics
Skills
financial technology (fintech) marketing technology ecosystems fundraising
Project scope
What is the main goal for this project?

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

The Afrifursa Fintech Summit is a unique platform that brings together Canadian and African fintech ecosystems for mutual benefit. The inaugural one took place in Sept 2021 and brought together over 400 attendees from over 38 countries. This year we're doing it bigger and better to deepen the connections between these fintech ecosystems.

We're an organization that is focused on bringing together diverse stakeholders and creating shared value; if you're passionate about exploring the exciting opportunities emerging markets offer Canadians then this is for you!

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Building and segmenting a database of Canadian fintech stakeholders
  • Developing an outreach strategy for each segment of stakeholders
  • Reaching out to high potential stakeholders over email and setting up virtual meetings with Afrifursa's senior staff

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

  • Fundraising
  • Marketing
  • Business Development

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • Curated virtual meetings with high potential event Sponsors and Partners

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR?

  • 4 students
About the company

Afrifursa – ‘fursa’ means opportunities in KiSwahili and Arabic

Afrifursa's vision is to shift the narrative around Africa to a more accurate portrayal of its opportunities for engagement.

Our mission is to provide insight into African business, culture and society, while encouraging global citizens and organizations to participate in equitable opportunities of exchange with Africa.