Virtual Internship: Affordable Home Ownership for First Time Buyers in Prince George, BC

The project could be fulfilled by a team of up to 4, on each campus.

The mandate for the students will be to assist in the introduction and launch of Carpe Diem’s Live to OwnTM program for home ownership, and our associated online Mortgage and Home Ownership Primer course, in the marketing of the 36-unit Quebec Street House condominium offering in Prince George, BC.

The student team’s primary area of focus will be to serve as Client Care Coordinators to prospects who sign up on the project website to register their interest in the program. Prospects will be grouped into 4 categories of purchaser, based on their financial means and their need for the program. Then they will be assisted in applying to the program, qualifying, and eventually completing the necessary documentation to participate.

Demonstrating the marketing process for Live to OwnTM

Successful execution of the Quebec Street House marketing process is expected to generate an over-subscription and 100% pre-sale by the time construction completes in May of 2022. This will serve as our pilot project, and will build credibility with the development community, and with financial sources including CMHC and major institutional lenders. The program is expected to move across the country and eventually to establish branch operations in all provinces, which will in turn generate both part-time and full-time paid positions with our company, serving demand in the various regional real estate markets.

Pre-requisite: Knowledge of mortgage finance

The students would have to have a good fundamental grasp of financing, and specifically of mortgages and real estate financing. Upon confirmation of a student's involvement, a pre-requisite for commencing the internship will be that the student:

1. Becomes familiar with Carpe Diem’s brand DNA – our target clientele, our Mission, Vision, and Values, our vision for the Live to OwnTM program and the online financial literacy course, and our longer range concept for inter-generational housing environments with intentional community;

2. Completes the online mortgage literacy course - requiring approx. 2 hours;

3. Spends an estimated 2 hours familiarizing themselves (through online access) with the Quebec Street House project and with competing offerings in the area market.

Our goal at the end of this experience is: We will pre-sell the Quebec Street House project, while demonstrating the market's reaction to and support of our program. Our launch will establish our corporate persona as a company that provides caring, personalized support to every client, and helps developers achieve 100% pre-construction sale of their projects to qualified occupants.

Duties the students may complete could include: In keeping with the above, and based on their skills and interests, students may take on these duties:

· Manage the social media campaign for inbound marketing signups and referrals, ensuring privacy and regulatory compliance;

· Create and curate new content;

· Monitor and manage communication channels to optimize integrated advertising, promotion, and public and client relations;

· Build and manipulate Excel financial models and PPT slide decks to generate hand-out materials and orientation webinars;

· Work in teams to enroll prospects in and schedule webinars, conduct the webinars, and provide personalize follow-up support to prospects.

We will plan to communicate with our virtual intern team using these communication tools:

· Weekly team video calls

· Group and individual email

· Team document creation, editing, storage, and access – using Riipen, Google Docs, or Microsoft Teams

Student's primary contact: Pat Frewer, company founder and president

Secondary contact: Thomas Marzec, CCC Team Manager (based in Winnipeg) and Leah Albrecht, Pat’s Executive Assistant and website administrator (based in Surrey, BC)