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BetterLTC Research Assistant - Using Instagram as a knowledge mobilization tool

Open
BetterLTC
BetterLTC
Saskatoon, Saskatchewan, Canada
RC
Roslyn Compton
Associate Professor
(19)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Healthcare Communications Digital marketing Community engagement
Skills
marketing strategies instagram content advocacy surveying research
Project scope
What is the main goal for this project?

Project: The focus of the project is to co-create a marketing strategy for our Instagram posts to connect adults and persons caring with older adults. The information within the Instagram posts will provide micro-learning opportunities, promote self-care, and advocate for care practices that advance the quality of life for older adults.

What tasks will learners need to complete to achieve the project goal?
  1. Co-design a template for BetterLTC.ca Instagram posts
  2. Update existing 52 Instagram posts to the new template
  3. Develop tool for surveying effectiveness of posts as knowledge mobilization tool
  4. Establish a method for the reoccurring release of Instagram posts every week for the calendar year


Supported causes
Good health and well-being
About the company

BetterLTC (led by Dr. Roslyn M. Compton) was established in 2013. The team is interprofessional, national and international, and intergenerational (age range 18-85 years; 15 older adults between 65-85 years of age). Through our collaborations and partnerships with for-profit and not-for-profit community organizations, BetterLTC acts through knowledge mobilization, education, advocacy, and policy to challenge ageist healthcare services to support older adults to grow older in their choice of place with the support and services needed. Current partners include Sherbrooke Community Centre, Saskatoon; Golden Health Care Management Inc., Saskatoon; 3 rural and 3 urban long-term care homes in Saskatchewan; Saskatoon Fire Services; College of Medicine and Dentistry, University of Alberta; College of Pharmacy and Nutrition, University of Saskatchewan; St. Thomas More College, Saskatoon; University of Regina, Regina; Memory Café, Crossmount Saskatoon; Saskatoon Council on Aging; Saskatchewan Long-term Care Network; Interprofessional Education, USask Health Science; the Saskatchewan Health Authority; Canadian Gerontological Nursing Association; Nav-CARE, British Columbia; and, the Canadian Red Cross.