College Brew is a electronic newsletter and blogging site dedicated to improving the lives of college students globally. We wish to share our knowledge, expertise, and knowhow in navigating the tumultuous journey of entering adulthood.

The main goal for this project is to conduct market research to enable our systems and user acquisition funnel to better foster connections and increase our connections to users. More specifically, teams working in this project will be responsible for helping develop systems while also conducting first-hand market research on social media accounts, platforms, other digital newsletters, and researching customer segments, trends, and notable industry data in regards to our broader target userbase (college students).

As students yourselves, this is a perfect avenue for you to showcase your knowledge in the niches that you are passionate about!

In this project, students will be responsible for building internal systems and conducting market research through a variety of methods. Students will be trained and mentored in proper market research techniques and be given the opportunity to grow their skillsets - they will be expected to engage in creative problem solving, conducting firsthand research, collaborating with others, and ensuring that their work ultimately contributes to the overarching business.

Responsibilities:

• Research and develop market research elements - trends, strategies, and key user data.
• Collaborating with others in a team-setting and stepping up to lead various initiatives.
• Solving problems and coming up with creative solutions and presenting them in an engaging way.
• Analyzing data-based metrics to track growth and engagement.
• Identifying and addressing issues or conflicts within our current marketing strategies.