Authentic Instructor Training (AIT) is wanting to expand its footprint throughout Canada and to a lesser extent, the United States. Having trained approximately 60 studios and 1600 instructors, we feel the time is right to push expansion.

The company has found great success in engaging with entrepreneurs who have an inclination towards owning an indoor cycling studio most often in smaller rural towns and settings. Often these small towns do not have a center of fitness activity, and by setting up a unique local boutique studio, it creates a "buzz" and a place where fitness enthusiasts can gather, create community and have a high-impact group fitness experience.

We know that larger cities have larger populations to draw from, however, our experience has been that opening studios in metro areas can be cost-prohibitive, highly competitive due to national franchises and brands, and are challenging to the owners specific to profitability. Small towns have much lower costs, require less "flash" and the studios are generally profitable.

Prior to Covid-19, AIT would engage with someone wanting to open a studio, provide insight into the operating methodology, set-up, and would provide live group training on-site prior to the studio launch.

We also know those studio owners that already own and operate a gym or boutique studio are not good targets as they often have either a disinterest in adding indoor cycling or already have bad habits that are difficult to change.

Through the pandemic, AIT has been using ZOOM to deliver studio group training along with open (individuals) group training with excellent results. We believe even after the pandemic, ZOOM will continue to be an effective platform, especially when reaching into remote, distant and cross-border locations.

What we would like to learn is the following:

1) What are the best ways to connect with potential studio owners who have an interest in fitness and would like to bring indoor cycling classes to their towns or cities? Is there a wealth profile that would identify certain locations as being better than others ... ie: farming communities?

2) What information do these entrepreneurs want to help them make an informed decision to move forward? What are their unique needs and wants?

3) What are the best ways to connect with individuals who would like to be certified as an indoor cycle instructor and what would their key needs and wants be?

4) Is there potential to create a dealership model?

It is important to note that AIT trains trainers and does not provide retail services. The business is a B2B operation.

We will engage as per your requirements.