INNOVHH Inc is launching a crowdfunding campaign for FreshAir, an innovative fragrance-free, non-toxic, and eco-friendly air freshener. FreshAir aims to improve the quality of life for individuals sensitive to fragrances and odors. The goal of this project is to develop and execute a comprehensive digital marketing strategy to promote the FreshAir crowdfunding campaign on impactful platforms. The project will provide learners with hands-on experience in digital business development and social media marketing, allowing them to apply classroom knowledge to a real-world scenario. The team will focus on creating engaging content, identifying target audiences, and leveraging social media channels to maximize campaign visibility and support.

- The project will last for 3 months.

- Develop a digital marketing strategy for the FreshAir crowdfunding campaign.

- Create engaging content for social media platforms, including posts, graphics, and videos.

- Identify and target key audiences to maximize campaign reach and support.

- Monitor and analyze campaign performance, providing recommendations for optimization.

- Compile a final report detailing the marketing strategy, execution, and results.

I will schedule weekly meetings with the students for a minimum of 30 minutes to review the project's advancement and offer feedback and recommendations as necessary. Furthermore, I will assess the project's development alongside the students and assist them in making any necessary adjustments to the plan.