We want students to help us build a marketing strategy plan to grow and engage our target market: We are e-commerce based business that sells premium roasted coffee in Canada and U.S. We’d like to know how we can maximize revenue and brand awareness throughout the e-commerce market.

The main questions we’d like students to help us answer are the following:

• How do customers currently perceive our brand and marketing, based on publicly available information about our company?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?
• What are the areas where our competitors are doing better?

A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition. Report on our top competitor's marketing success.

Students will connect directly with the employer for mentorship and supervision throughout the project. The marketing team will always be available to provide any information needed.