The main goal of this project is to improve the visibility of Ronbeautyamazement Inc. on search engine results pages (SERPs) and to increase the effectiveness of their Klaviyo email campaigns. This will involve several different steps for the students, including:

- Researching and understanding the current SEO and Klaviyo strategies of Ronbeautyamazement Inc.

- Analyzing the current website structure and content to identify areas of improvement.

- Developing a comprehensive SEO and Klaviyo strategy.

- Optimizing website content for SEO and creating effective Klaviyo campaigns.

- Testing the effectiveness of the SEO and Klaviyo strategies.

 DELIVERABLES: Email Strategy and Complete Setup. 

PHASE A 

Flows:

1. Welcome email flow (4 emails)

This flow is created to introduce your brand to your new subscribers, educate them about your product, and convince them to convert as soon as possible. 

2. Abandoned Cart Flow (4 emails) 

This flow helps to increase sales by encouraging customers or prospects to complete their purchase when they abandon carts at checkout. 

3. Browse Abandonment Flow (2 emails) 

Browse abandonment emails are automated messages sent to email subscribers who were viewing products on your website but never placed an item in their shopping cart. 

4. Transactional email flows (2 emails) 

• Purchase confirmation/Thank You email 
• Shipping confirmation

5. Upsell/Downsell/Cross-sell Flow (3 emails - 1 email per x-sell) 

The aim is to increase the AOV from customers by offering additional, related, or value-added products to a customer after they've purchased an initial product. 

6. Post Purchase Email Flow (2 emails) 

- Feedback Request Emails

- Review Emails (Public Review Software)

There is a lot you can gain from existing customers regardless of what they purchase. One such benefit is getting truthful feedback that can help you improve your product/offer and get reviews that will boost your brand credibility. 

7. Customer Win-back Email Flow (3 emails) 

This flow helps to re-engage your past customers who have become dormant and nudge them into becoming active and repeat customers. 

8. Referral/Loyalty email flow (using Loyalty software) - (5 emails) 

– Referral request

- Referral sign-up confirmation

- Referral notifications and rewards 

The objective is to generate more customers and recurring sales through word-of-mouth marketing from loyal customers 

9. Sunset email flow (3 emails) 

This flow helps to clean your list and remove unengaged subscribers. This helps to improve your email deliverability and makes your emails more cost-effective. 

10. Birthday email flow (2 emails) 

People appreciate kind gestures, and one way you can build better bonds with your customer base is to felicitate with them on their special day, and of course, offer them valuable products to complement them. 

– 30 emails in Total for the 10 Flows. 

P.S: Each flow comes with multiple A/B Split tests optimal results 

PHASE B

Ongoing Campaigns: Each campaign will come with a Content Calendar and Contact Segmentation for the quarter of the year (e.g. Q4). 

This means that multiple emails will be sent for each campaign type over a period of 12 weeks (3 months). 

1. Sales/Promotion Emails e.g. Subscriber-only discount emails, OTOs, etc. 

2. Seasonal Promotion Emails (e.g Black Friday and Cyber Monday emails in Q4) 

3. Periodic Newsletters ( Educate them on your product )

4. Survey email (for User-generated/Segment- based campaigns) 

5. Back in Stock Emails 

6. New Product Arrival Emails

STEP 2 - STORE ADDITIONAL FEA6TURES

1.    Adding a product review

2.    Product badge

3.    Some product redesign

STEP 3 - SOCIAL MEDIA MANAGEMENT(CONTENT CREATION) AND ADS SETUP ( FACEBOOK OR INSTAGRAM AND TIKTOK) (1 MONTH)

1.    Facebook Management

• Optimize the Facebook business page for your account.
• Develop a content calendar with a mix of engaging posts, images, and videos.
• Monitor comments, messages, and reviews. Respond to inquiries and feedback promptly.
• Regularly provide performance reports and insights on key metrics.

2.              Tik tok Management

• Create and optimize the TikTok account
• Develop short-form videos aligning with TikTok trends and brand identity.
• Implement effective hashtag strategies to increase content discoverability.
• Track and analyze TikTok analytics, providing insights into engagement and growth.

3.              Advertising Setup On Facebook

• Identify and define the target audience for Facebook advertising.
• Design visually appealing ad creatives that align with [Client Name]'s brand guidelines.
• Implement and manage Facebook ad campaigns, including budget allocation and scheduling.
• Regularly analyze ad performance and make data-driven adjustments for optimal results.

4.              Advertising Setup On Tik tok

• Define the target audience for TikTok advertising.
• Develop engaging and shareable short-form video ads for TikTok.
• Implement and manage TikTok ad campaigns, optimizing for reach and engagement.
• Monitor TikTok ad performance and adjust strategies based on analytics.
• Improve all social media followers and interaction

SETUP 

STEP 4 - SEO ( TECHNICAL, OFF PAGE AND ON PAGE )

1.    Technical SEO

• Conduct a thorough technical audit of the website to identify and rectify any issues affecting search engine crawlability and indexing.
• Implement necessary technical enhancements, including but not limited to sitemap optimization, robots.txt configuration, and site speed improvements.
• Ensure the website is mobile-friendly and responsive.

2.              On-Page SEO

• Perform keyword research to identify relevant and high-impact keywords for the [Hair store] industry.
• Optimize on-page elements, including title tags, meta descriptions, header tags, and URL structures, based on targeted keywords.
• Implement schema markup to enhance search engine understanding of page content.
• Optimize existing content and create new, SEO-friendly content to address user intent and industry relevance.

3.              Off-Page SEO

• Develop a strategic link-building plan to acquire high-quality and relevant backlinks from authoritative websites.
• Establish and optimize a Google My Business profile for local SEO benefits.
• Leverage social media channels for increased brand visibility and to drive traffic back to the website.
• Monitor and manage online reviews and citations to maintain a positive online reputation.