About Understory

Understory is on a mission to bring light and innovation to a sustainable world.

Join us as we build a global innovation platform dedicated to helping organizations use technology and innovation to make our planet more sustainable. Significant innovation and transformation need to happen to meet the world’s sustainability goals, and Understory is at the forefront of driving needed change to meet these goals. Understory is growing an active community of corporations, startups, and other innovators in an effort to connect stakeholders and accelerate change across all industries. www.theunderstory.io

About the Project

For this project with Understory, your goal will be to create a social media strategy and content to attract new community members and increase engagement across our social channels. This is a great opportunity to grow a comprehensive portfolio of work showcasing experience in crafting campaign strategies and executing creative content. You will gain experience building a portfolio in a global impact topic.

The scope of the project includes:

• Define 2-3 new Instagram content campaign templates and create content collateral that fits each campaign; add content to existing campaigns
• Create promotional content Understory’s upcoming fall events including our Startup Showcases and Sustainable Fashion Week Atlanta
• Attend Understory’s virtual events (when possible) and support production and social media presence during event.
• Research and execute one way to increase interaction with followers on Instagram

Desired qualities and skills include:

• Interest in changing the world, particularly a passion for sustainability and innovation
• Understanding of the major social channels - IG, Twitter, and LinkedIn
• Experience with Canva (or willingness to learn)
• Self-starter that likes to tackle challenges in driving impact
• Creative and innovative mindset, with a willingness to try new things
• Excellent communicator both with internal and external stakeholders

This is a part-time, virtual internship with a flexible schedule. The internship is unpaid and can be used for course credit.

The Social Media Lead will work directly with Understory's Co-Founders, Advisors, and Community members. We will meet via Zoom at least two times per week to discuss strategy, review work items, and plan for upcoming milestones. Interns will participate in Understory events including startup showcases, webinars, conferences, and more. This is a great opportunity to gain exposure to and learn more about the sustainability landscape, startups working in this emerging space, and building community.