Fundraising on social media
Project scope
Categories
Data analysis Market research Advertising Marketing strategy Social media marketingSkills
advertising mail influencing skills social media campaigns research fundraisingCharities are facing difficulty fundraising due to the cost of living crisis.
We would like to tackle the challenge of understanding more about the charity donor journey so that we can help our clients to secure income generation through social media campaigns in 2023 and beyond. We wish to understand more what motivations and messaging work with both one-off giving and regular donors.
1) Conduct research into what motivates people to donate to charities - what research or analysis has been published on this?
2) Consider the platforms (direct mail, email, social, in person, events etc) that influence people to donate
3) Consider the creative (personal stories, urgency, shock, imagery) that influences people to donate
Members of the paid team will be happy to spend time explaining how we work with clients in terms of ads and the challenges they face.
About the company
Purpose-driven social.
For the good guys.
Helping purpose-driven organisations develop a strategy and put reporting in place to get control over your social media.