Virtual Internship Opportunity: Business Development
Project scope
Categories
Communications Leadership Organizational structure Product or service launchSkills
slack (software) communication target market sales funnel press releases educational leadership finance sales prospecting blended learning marketing communicationsAbout Illuminate Universe and What We Do:
Illuminate Universe is a Canadian educator focused on delivering world-class business and leadership education with our National Partners such as Deloitte Canada and CPA Ontario. Since 2013, Illuminate held its flagship National High School Leadership Conference and the National High School Business Conference across Canada. The Illuminate Leadership Academy is also a registered private business high school in Canada. The courses range from leadership, consulting, technology, finance to entrepreneurship and are taught by world-class business leaders. Illuminate teaches the things that matter, by people who have actually done it. The curriculum features a blended-learning style and is directly designed by Fortune 500 executives and Ivy League Professors. The Academy may offer students an Ontario Secondary School Diploma (OSSD) Credit upon completing the program.
Our Mission:
“To be an internationally recognized model of educational excellence and innovation. We are fostering the next generation of business leaders who are critical thinkers, demonstrate inclusivity, and aspire to make a positive impact in their communities.”
Our organization can offer a virtual internship opportunity for students who have a passion for business development, love being entrepreneurial, and sharing what Illuminate has to offer to their networks.
If you are a people person, energetic, a great communicator who can influence and tell a good story. We are looking for up to 30 students to join us. Please apply.
The primary focus for the student will be:
- Branding - cobrand the Illuminate Leadership Curriculum with high school student clubs across the country and coordinate Illuminate university "buddies" to teach the curriculum. You get to decide what a co-branding partnership will look like with our student club partners.
- Marketing Communications - work with the Marketing and Communications Manager to push out content, develop KPIs for recruitment, and activate funnels to generate more qualified Illuminate Leadership Academy applicants. You get to set your own recruitment goals.
- Partnerships - develop meaningful mini co-op curriculums with contacts you already have in your network to grow the Illuminate corporate partnership family. You decide the future of Illuminate.
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Communicate professionally with prospective applicants about upcoming Academy application deadlines and generate interest to apply for the Academy.
Our goal at the end of this experience is to generate as many qualified applicants for the Academy as possible:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us better understand our target market and ensure we are optimally positioned and our product and pricing align with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
We will plan to communicate with our virtual intern(s) using these communication tools:
Discord or Slack!
Primary contact: Alina Huang/ Principal of Illuminate Leadership Academy
Our mentors have all worked in Fortune 100 companies and held leadership roles. We will teach you how to leverage your experience at Illuminate to become your next big career move. We will coach and help students to discover:
- what they are good at and what they enjoy doing.
- which career paths are available for them based on their interests and strengths
- how to land their dream job, or become their own CEO/ entrepreneurial boss.
About the company
Illuminate Universe is an organization that is dedicated to the advancement of high school business and leadership education. We strive to be an internationally recognized model of educational excellence and innovation. We are fostering the next generation of business leaders who are critical thinkers, demonstrate inclusivity, and aspire to make a positive impact in their communities.The Illuminate Leadership Academy is also a registered private business high school in Canada. The courses range from leadership, consulting, technology, finance to entrepreneurship and are taught by world-class business leaders. Illuminate teaches the things that matter, by people who have actually done it. The curriculum features a blended-learning style and is directly designed by Fortune 500 executives and Ivy League Professors. The Academy offers students an Ontario Secondary School Diploma (OSSD) Credit upon completing the program.