The goal of this project is for students to brainstorm and design 4 months worth of effective social media content for two of our clients (1. Life Coach 2. Travel Agency)

By the end of the project, students will have completed the following:

1. Preliminary research and overview of the target audience for each client
2. Brainstorm content ideas that align with the company's vision, goals and missiobn
3. Create and design social media content
4. Organize a content calendar via google sheets that will include copywriting for captions and hashtags

The students will need to complete the following tasks:

1. research on the client and their target audience
2. create a content brainstorm list full of content ideas
3. create the content using Canva, capcut, Illustrator etc.
4. Complete captions for all content
5. Organize all materials in designated google drive folder
6. Submit content ideas and calendars to myself for approval and notes
7. Complete any revisions necessary

I will support students throughout this project by first ensuring they have all of the onboarding practices and systems accessible to them, through an initial meeting. In this meeting, I will take them through the client we will be designing for and go over in full detail the clients' goals, brand, and vision.

I will plan weekly check-ins with the students to receive updates on process, brainstorm ideas, check-in on how systems are working, and to answer any questions they may have